Professional Photography for Your Company
If you're in the market for a commercial photographer for your company's needs, you should have two major things in mind: time and budget. You need to have a clear cut idea of how long you think this shoot should take, and how much money you're willing to spend. Set your goals realistically, and know the facts before you place demands on your photographer. But working with a professional will be far easier if you know how to call your shots.
Often, a marketing director or creative supervisor will have high expectations for a commercial photographer. A commercial photographer must be able to work quickly, efficiently, and creatively. Most of all, the commercial photographer must know how best to present a product to make it sell.
Commercial photographers are usually trained to work in both huge corporate settings, right down to small tiny business publishing their first brochure. Commercial photographers are often trained in making their clients happy. A marketing director or photography shoot engineer should first interview the commercial photographer to make sure they see eye to eye. Once a rapport is established, a contract must be constructed outlying exactly what each party expects from one another, and a price negotiation.